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Case study

How to bring grazia back to life?

for GRAZIA

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Case study

Facing the emotion of driving

for PEUGEOT

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Case study

Talents van demain

for NATIONAAL

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Case study

IGNITE A NEW DISTRIBUTION NETWORK

for VOLGA

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Case study

125 years of denim know-how

for LEE

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How to bring grazia back to life?

for GRAZIA

In 2014, Grazia fashion magazine launches a new formula in France. The aim of our campaign was to communicate the revival of the Grazia brand through a campaign for television, print, outdoor and web.

Deliverables
Concept, Art direction
Photographer
Gregory Derkenne
Director
Satisfaction
Production
Satisfaction

In 2014, Grazia fashion magazine launches a new formula in France. The aim of our campaign was to communicate the revival of the Grazia brand through a campaign for television, print, outdoor and web.

In an environment where fashion adapts itself to a new technological time both at the level of formats and social networks. The films are made up of various sequences which replicate the style of the animated GIFs. A contemporary language that allows us to sublimate everyday reality by a form of modern poetry.

Activating the campaign on the digital. Our objective was to make some noise, fuss and buzz about the magazine new formula.

We‘ve sent an “insta Cake” to 150 key web fashion geeks in Paris. We ‘ve invited them to participate and post their video to our open wall of gifs: www.mieuxquegrazia.com

Every video “hashtaged” “mieux que Grazia” on twitter, instagram or Facebook were automatically transformed into a gif format. Then selected and post on the wall.

Bee a bee & kiss your honey

for METAXA

Deliverables
Print, Movie

Facing the emotion of driving

for PEUGEOT

Our creative objective was to translate this experience in a very unique way, rather than to literally show it.

Direction
Satisfaction
Production
Cream
Images
Laurent Rodriguez

Our creative objective was to translate this experience in a very unique way, rather than to literally show it.

To do so, we invented a brand new discipline: "car surfing”. A real piloting mental connection between the man and the car. The movie has been executed without any tricks or cheap cgi. It's a movie of love between a car and the world South African down hill board Champion: Decio Lurenco.The only production company that could make sushi of this Challenge was the Paris base office of Cream.

Enjoy the ride.

Talents van demain

for NATIONAAL

Nationaal Is a culural pop up store event dedicate to expose and sell the emerging belgian new talents products.

Deliverables
Concept, Art direction
Photographer
Nationaal

Nationaal Is a culural pop up store event dedicate to expose and sell the emerging belgian new talents products.

Our creative vision on this was clear. Develop a campaign with a contemporary signature that could only be the expression of a belgian mind. We develop a tri-linguistic langage that mix dutch, french and english. We then adapt it into a copy that illustrate each of the cultural discipline: food, cinema, fashion, design, music, plastic arts, literature, dance, architecture, and digital arts.

IGNITE A NEW DISTRIBUTION NETWORK

for VOLGA

Volga is a freshly launched beer in Belgium.

Deliverable
Art direction, Digital, Print
Production
Satisfaction
Photography
Satisfaction

Volga is a freshly launched beer in Belgium.

The real challenge when you launch a beer in Belgium is the distribution network. How to get inside the bars when there are more than 1322 other Belgian beers that want the same thing? Usually the beer brands give some POS. like beer mats, , chairs for the terrace , and so on to the café. So we had to think of something else. Something different that the bar owners would die for, something even they had never thought of.

So this is our idea: You take our beer and we give you…THE SUN.

125 years of denim know-how

for LEE

Lee®, the authentic American denim brand since 1889, and the original workers’ outfitter, celebrates 125 years of denim know-how and more than a century of making all-round amazing jeans.

Deliverables
Integrated campaign
Photography
Satisfaction
Director
Arnaud Uyttenhove
Production
Satisfaction

Lee®, the authentic American denim brand since 1889, and the original workers’ outfitter, celebrates 125 years of denim know-how and more than a century of making all-round amazing jeans.

The brand’s 125th anniversary in 2014 drives a rediscovery of iconic pieces and a year-long celebration of special projects and exciting collaborations.

A Generative font app made of workers

for ITUC

Deliveranles
Digital
Production
Satisfaction

Have your ever been hypnotize ?

for LEE

This is the first movie where every characters went under hypnosis while performing for two seasons now, Lee has offered a collection where style and comfort connect by reminding us that the importance of a perfect fit means just as much as knowing how to move in it. Our idea was to take the the concept a bit further and add a real feeling of magic and freedom.

Deliverable
Print, Film
Director
Satisfaction

This is the first movie where every characters went under hypnosis while performing for two seasons now, Lee has offered a collection where style and comfort connect by reminding us that the importance of a perfect fit means just as much as knowing how to move in it. Our idea was to take the the concept a bit further and add a real feeling of magic and freedom.

In work directed by Arnaud Uytenhove, dancers (Nathan Mitchel), acrobats but also precision drivers (Joe Hebner) and choreographers let themselves go and merge into an expression of denim that is both raw and elegant.

Like a hypnotic experience, like a modern blue and copper tinted musical film this campaign talks the very heart of your unconscious.

A Lee don’t lie.

Denim like it's never moved before

for LEE

Our
Deliverables
Integrated Campaign
Photographer
Satisfaction
DIrector
Arnaud Uyttenhove
Production
Satisfaction
Our ‘Move your Lee’ campaign has one thing beating constantly at its heart : Movement. It suggests that while fit is always important, being able to exploit this fit through your movement and expression is the real reason we buy a quality pair of Jeans. When casting the campaign video (shot on location in New York by director Arnaud Uyttenhove) we searched for true movers; creative and artistic types who encapsulated the campaign philosophy. All the people it features appreciate the importance of style, yet know that it means nothing without the freedom of movement and comfort to convey emotion.

Satisfaction is an Belgian independent creative bureau that creates/crafts multi-facial Brand projects & campaign

Services

  • Brand Crafts

    Print - Film

  • Brand solutions

    Marketing and product development

  • Brand content

    Making Communities & BrandCulture

  • Identity

    Branding & Strategy

  • Paranormal brand Experiences

    Digital experience and innovation

  • Digital

    Website / Games

satisfaction-bureau-01
satisfaction-bureau-02
Satisfaction works for global markets. Creative strategy, campaign and assets for accounts such as Lee, Remy Cointreau, Bridgestone, Eastpak, ITUC, Grazia are elaborated and conceived in our bureau for their international and global development.

We are satisfaction

Workers

  • John Israël

    CEO / Head of strategy

  • Samantha hendlisz

    Account / Global markets

  • Nam Simonis

    Chief / creative officer

  • Julien Diels

    Satisfaction / Studios arts and graphics

  • Marie Doyen

    CFO

  • Thierry Tönnes

    Satisfaction / Studios arts and graphics

  • Grégory Minne

    Satisfaction digital

  • Ariane de Siron

    Satisfaction craft production

  • Camille Stoffel

    UR trainee coalition

  • Slobodan Kiercotchek

    Satisfaction hacking division

How to bring grazia back to life?

In 2014, Grazia fashion magazine launches a new formula in France. The aim of our campaign was to communicate the revival of the Grazia brand through a campaign for television, print, outdoor and web.

Bee a bee & kiss your honey

Facing the emotion of driving

The brief was: develop and deliver an iconic and impactful movie for digital that would celebrate the unique Peugeot driving experience for young adults focusing on “emotion”, “natural instinctive driving “ and the notion of “driving pleasure momentum”.

Talents van demain

Nationaal Is a culural pop up store event dedicate to expose and sell the emerging belgian new talents products. Our creative vision on this was clear. Develop a campaign with a contemporary signature that could only be the expression of a belgian mind.

IGNITE A NEW DISTRIBUTION NETWORK

Volga is a freshly launched beer in Belgium. The real challenge when you launch a beer in Belgium is the distribution network. How to get inside the bars when there are more than 1322 other Belgian beers that want the same thing?

125 years of denim know-how

Lee®, the authentic American denim brand since 1889, and the original workers’ outfitter, celebrates 125 years of denim know-how and more than a century of making all-round amazing jeans.

A Generative font app made of workers

Have your ever been hypnotize ?

This is the first movie where every characters went under hypnosis while performing for two seasons now, Lee has offered a collection where style and comfort connect by reminding us that the importance of a perfect fit means just as much as knowing how to move in it.

Denim like it's never moved before

Our ‘Move your Lee’ campaign has one thing beating constantly at its heart : Movement. It suggests that while fit is always important, being able to exploit this fit through your movement and expression is the real reason we buy a quality pair of Jeans.