The challenge was to talk about the intrinsic of the product without falling in a visual that is reluctant when it comes to the drinking moment. We focused on the drinking feeling, and the sensation when you drink it. The honey shot is strong but very smooth. It’s in a way, a nectar. It’s something that awakes a sense of pleasure like a kiss. We think drinking a honey shot is a like a kiss. No one wants to see a bee, but when it comes to the drinking moment, everyone wants to taste, to dip their lips and to get lost in a generous and fresh nectar that will awake the senses on your tongue. And for that… Maybe everyone wants to do it like a bee. So we made the relation : when you drink a honey shot it’s like when a bee gathers its nectar. Drink like you kiss. Kiss your honey. Be a bee.