Our FW 2016 campaign celebrates the rediscovery of a modern urban life through the eyes of the millennial generation.
Our aim through our creative work is to translate the millennial urban culture accordingly to the strategic positioning of the brand.
Millennials are a generation of style and awareness. Less selfish, they are eager to contribute to a better life. They were born “connected”, with limitless information accessible just a click away, and grew up in digital social communities. They know how to shift, market, and feed their own digital channels.
They are part of the culture, as they create the culture. They take pictures, they chat, they dress smart, they show their looks, they work, they ‘like’, they party, they travel, they post, they comment & debate, they text jokes and funny pics, they always sleep surrounded by a digital aura of friends.