A European image campaign developed for the American jeans brand Maverick and realised in ads, POS material and a website. The agency based its point of view on the definition of the brand name ‘MAVERICK’, which means being independent in thought and action and fighting for your beliefs. When we started to look around for real MAVERICKS we found them on top of a steep hill, ready to run down, ready to live an intense life experience. We pictured people going for something together, looking for the same thing and doing it without compromise, while representing the American feeling of the brand and showing the living product.

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