Volga is a freshly launched beer in Belgium.
The real challenge when you launch a beer in Belgium is the distribution network.
How to get inside the bars when there are more than 1322 other Belgian beers that want the same thing?
Usually beer brands give away point of sales assets like beer mats, chairs for the terrace, and so on to café’s.
So we had to think of something else. Something different that the bar owners would die for, something even they had never thought of.
So this is our idea: You take our beer and we give you…THE SUN.