More and more outdoor clothing and sports brands are developing backpack product ranges with lifestyle campaigns. Those brands tend to become serious contenders, and increase their market shares in the bag / luggage industry Europe-wide.
Our answer : A creative 360° campaign focusing on the most iconic backpack in the world ‘The Padded’, targeting Eastpak’s main audiences among young people.
• 75K New facebook fans
• Increase of 80% of the digital activity
• Increase of 20% in digital sales