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When denim is denim

for Lee

This summer we’ve taken inspiration from the legendary Seventies West Coast look – a golden age of sun-faded denim, retro tees and flares, all-night pool parties and slick skate culture.

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Don’t drink it, Explore it

for Metaxa

Metaxa is about to launch METAXA 12 Stars in Europe and Russia.

Case study

Ignite a new distribution network

for Volga

Volga is a freshly launched beer in Belgium. The real challenge when you launch a beer in Belgium is the distribution network. How to get inside the bars when there are more than 1322 other Belgian beers that want the same thing?

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Off the road

for Bridgestone

The challenge was to position the brand as the premium tyre in the industry.

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Zombies

for Eastpak

Eastpak was launching a brand new clothing line. So the objective was to show the products, but we wanted the clothes to be worn by people, we wanted a very strong visual identity for the brand.

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How to bring Grazia back to life ?

for Grazia

In 2014, Grazia fashion magazine launches a new formula in France. The aim of our campaign was to communicate the revival of the Grazia brand through a campaign for television, print, outdoor and web.

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Facing the emotion of driving

for Peugeot

Our creative objective was to translate this experience in a very unique way, rather than to literally show it. To do so, we invented a brand new discipline: "car surfing”.

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#MOVEYOURLEE

for Lee

The new Move Your Lee® FW16 campaign has a fresh approach, dynamic concept, and – for the first time – a whole new way to connect with our consumer.

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When was the last time?

for Eastpak

The challenge was to develop a new campaign for Europe, Asia and the Middle East. By repositioning completely the brand and working on its authentic and emotional value, our aim was to connect with a more mature target audience.

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A new celebration of movement and style

for Lee

Everyone has their own way of moving; their own unique personal expression, something Lee® knows all about.

Case study

24 hours over Paris (LEE® ASIA)

for Lee

FW15 campaign for Lee Jeans Asia Pacific.

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Be a bee & kiss your honey

for Metaxa

Metaxa was about to launch a new product from its range called the honey shot. the communication challenges were: Create awareness around the honey shot, have it tasted by a targeted audience, give the whole Metaxa brand a whip of thrill and fresh look.

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125 years of denim know-how

for Lee

Lee®, the authentic American denim brand since 1889, and the original workers’ outfitter, celebrates 125 years of denim know-how and more than a century of making all-round amazing jeans.

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Talents van demain

for Nationaal

Nationaal Is a culural pop up store event dedicate to expose and sell the emerging belgian new talents products. Our creative vision on this was clear. Develop a campaign with a contemporary signature that could only be the expression of a belgian mind.

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THE LEE 125 YEARS COLLECTION

for Lee

One authentic denim brand, four contemporary labels, and an extraordinary collection for men and women.

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Have your ever been hypnotize ?

for Lee

This is the first movie where every characters went under hypnosis while performing for two seasons now, Lee has offered a collection where style and comfort connect by reminding us that the importance of a perfect fit means just as much as knowing how to move in it.

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TRADE UNIONIST

for ITUC

Awareness raising campaign in video and print for the workers' rights organization ITUC.

Case study

Engine Pattern & Programing

for ITUC

For the ITUC’s annual international reunion, we created and designed the event communication identity : We crafted a generative and animated font application.

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Denim like it’s never moved before

for Lee

Our ‘Move your Lee’ campaign has one thing beating constantly at its heart : Movement. It suggests that while fit is always important, being able to exploit this fit through your movement and expression is the real reason we buy a quality pair of Jeans.

Case study

For brighter working days

for ITUC

The Challenge was to raise awareness throughout ministers of Labour all around the world concerning the perspective of employment of young workers.

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I’m the bag

for Eastpak

The Challenge was to reaffirm the authenticity, the originality and the credibility of the product in the world of bags in Europe, Asia and South America.

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Bridgestone x Aston Martin

for Bridgestone

To create a new communication strategy positioning the brand as the symbol of excellence, and to manage to associate the tyres with top level car brands.

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Spak

for Eastpak

Given a brief to demonstrate the variety of bags Eastpak posses and to increase and engage their fan base online, we came up with a human ‘Tetris’ video game that could be played with your Facebook friends, where all the pieces are replaced with real people.

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360° BODY ENHANCEMENT (LEE® ASIA)

for Lee

In Fall-Winter 2016 Lee Asia introduces BODY OPTIX™ Denim, a game changer in the world of denim.

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FW 2016 (LEE® ASIA)

for Lee

Our FW 2016 campaign celebrates the rediscovery of a modern urban life through the eyes of the millennial generation.