Magazine renaissance #MieuxQueGrazia
In 2014, Grazia fashion magazine launched a new formula in France. Our mission was to communicate the revival of the Grazia brand through a campaign for television, print, outdoors and web, in an environment where fashion adapts itself to a new technological time, in terms of formats and social networks. The films are made up of various sequences which replicate the style of animated GIFs. A contemporary language that allows us to sublimate everyday reality through a form of modern poetry.
Activating the campaign on the digital. Our objective was to make some noise, fuss and buzz about the magazine’s new formula to 150 key web fashion geeks in Paris. We’ve invited them to participate and post their video to our open wall of GIFs: www.mieuxquegrazia.com. Every video hashtaged #mieuxquegrazia on Twitter, Instagram or Facebook were automatically transformed into a GIF format, then selected and posted on the wall.
Activating the digital campaign
We sent influencers an « insta cake » and invited them to post their video on our GIF open wall www.mieuxquegrazia.com
