This is the first movie where every character went under hypnosis while performing. For two seasons now, Lee has offered a collection where style and comfort connect by reminding us that the importance of a perfect fit means just as much as knowing how to move in it. Our idea was to take the concept a bit further and add a real feeling of magic and freedom in work.
Directed by Arnaud Uytenhove, dancers (Nathan Mitchel), acrobats but also precision drivers (Joe Hebner) and choreographers let themselves go and merge into an expression of denim that is both raw and elegant.
Like a hypnotic experience, like a modern blue and copper tinted musical film this campaign talks the very heart of your unconscious.
A Lee doesn’t lie.