From Cointreau to the world
In April 2018, Cointreau released a vibrant new campaign built on the slogan: “The Art of the Mix”. Cointreau has long been a player in cocktail culture. This spirited campaign, created by Satisfaction, confirmed Cointreau’s place at the heart of the equation, while celebrating a new identity. Cointreau is a master of chemistry, between both ingredients and people. It is contagious, inclusive, and chic.
This campaign, comprised of a master film, capsule shorts and print assets, aimed to creatively express these truths. Satisfaction answered the brief with a modern Music Hall of dancing recipes where every character is an ingredient and every cocktail a choreography. Through this campaign, the brand officially staked its position as a leader in developed markets, growing its reputation in new markets and bolstering its status as a pioneer.
