Cheers to the World Cup, bordel!
CONTEXT
A story about celebrations only Belgians know.
The story is the one of a group celebration. About Belgians supporting their team together during the World Cup, vibrating in the moment as one, a Jupiler in hand. Yes, it is the story of a typically Belgian Jupiler moment. A moment, Belgians know why.
CONCEPT
The iconic celebration.
All Belgians have followed the golden generation. They gave us a container of emotions and magic moments. The Romelu – Kevin sign is the one of victory, the one that has marked those moments shared together, and that, Belgians know why.
That is what the following film is about.
CREATIVE ASSETS
Each one a snapshot of explosive joy.
Our creative concept and video production was framed around the iconic gestures from our Red Devils team, reimagined by the fans when celebrating. Each asset a snapshot of joy, where the crowd is in sync, and time slows down in witness.
Supported with 3D animation, motion design, and a bespoke musical creation.
The build-up of such intense moments underlined by the iconic commentary of Philippe Albert and Maarten Breckx, voices recognized across the country.
A legendary ‘Je l’ai dit bordel!’ brought back to life!
IN OUR STREETS.
A splash of Red Devils.
