Even if we lose, we win with Jupiler.
CONTEXT
We couldn’t leave the audience hanging.
With such a bold statement as BELGIANS NEVER LOSE, we couldn’t leave the audience hanging. Yes, even if we lose, we will win. Not only through the Belgian’s self deprecating humour, and love of a good time, but also because quite literally: even if we lose the cup, Jupiler’s offering free Jupiler 0,0% to all Belgians!
This ambitious stunt plays against expectations, placing the ubiquitous Jupiler ‘Marketing Manager’ in the role of having
to hype up his team, his country!
A spin off film that uses peoples’ perception of the sales and advertising departments, and coded film stylings, to make an absurd business meeting all the more exciting. We then follow as the news of Jupiter’s offer spreads from the office, to the streets, to the stands – stunning all as it’s shared.
They knew it before, but now they know it for sure, no matter what Belgians never lose.
It’s not for every campaign that a twist such as this gets to see light of day. It was a bold idea from Satisfaction and Jupiler’s trust and excitement in the spin-off allowed it to move forward! Allez, beer’s on us!
