Brewed to be lived : From beer style to lifestyle
360° Campaign
All touchpoints
Digital first
New brand communication territory.
Duvel is a well known beer, an iconic beer, a part of Belgian culture, of our culture. Satisfaction was asked to develop the Duvel global communication platform: to modernise & harmonise the brand, allowing them to grow in existing & new markets, such as Asia, the USA and, of course, Europe. From the brand narrative to the big communication idea, we’ve provided a clear positioning, artistic guideline, and a toolbox of all creative assets to implement the brewer communication across their various markets.
CONCEPT
Elevating the moment.
Brewed to be lived, the tagline we developed, refers to the unique intensity of a Duvel. A beer that turns a drinking moment into a real moment. The iconography and cinematography express the new art direction of the brand. A territory, where authenticity reveals intense emotions. An advertising approach inspired by the product itself, without compromise, elevating the moment.
CREATIVE ASSETS
Flexible and modular toolboxes.
The platform covers all communication channels: from trade, to retail, to OOH as well as social media. Satisfaction developed and executed flexible creative toolboxes, that included prints, films, posts, content mapping, artistic and graphical brand guidelines, adapted to all markets, for their own needs. Such that each market could independently operate their communication plans.
