ICO meets Zuny.

An Influencer’s based campaign, full digital.

Zuny is a “freshly » launched new-gene Telecom. A 100% online service that provides great internet connection at a fair prize and a mobile service, targeting youngsters in Brussels and Wallonia. Here, Satisfaction’s challenge was to activate Zuny’ community on social networks. From strategy, content mapping to online activation campaigns, our teams has developed a successful online communication to build a inspiring community for Zuny.

A partnership to connect inspiring communities to Zuny

In that context, we‘ve selected relevant and inspiring figures to match the case. ICO, a Belgian rap artist,  is one of them. ICO is known for his incomparable style, his sweet flow that breaks te codes and his lyrics that echoes in our heads like little melodic puffs. Watch him on stage, performing live , and  you will directly understand that his fans are part of the show. Machine-gunning every punchlines they are completely devoted to the cause. A phenomenon that’s also true on instagram.

ICO’s digital life

This campaign runs mainly on  facebook, instagram and is made of various video capsules and stills of ICO. The concept was to bring ICO in our Zuny aesthetic/ spirit through an exclusive interview on his digital life. What is the way he sees internet, what is his favorite “online” moments, sites, etc…and… Cherry on the modem (the cake), the NFT of the interview would be offer to a Zuny’s subscriber.

Results

A 900% increase of our followers base on instagram and facebookA significant boost of Zuny’s daily sales of 40%.A  parntership that gives Zuny credible « life style aura”  and opens doors to other partnerships opportunities