No future but full data
ZUNY is a 100% digital « new generation » telco offer, launched by VOO in Brussels and Wallonia. Our mission was to design a dedicated communication platform to be deployed on all touchpoints: OOH – Digital – BTL. We decided to take a radically positive tone, flattering the customer, encouraging and inspiring them through the « Vous êtes géniaux » tagline.
What made this campaign unique was our desire to put real digital culture at the heart of the project, working with connectivity as a direct means of expression for millennials and Generation Z. On the social-digital level, to give the project an extra cultural dimension, we created an independent collective dedicated exclusively to social networks.
