Launching a bestseller
A new version of Peugeot’s most famous model, the 208. This advertising spot – signed by the Brussels agency Satisfaction – was directed by John Israel and produced by Cream Paris. Filming a journey that mixes the car’s contours and curves with an uncompromising lifestyle, it is authentic and urban. It also presents the car’s technological innovations including an exclusively electric model. This episode is part of the French manufacturer’s “Unboring the Future” initiative.