Satisfaction knows why Jupiler. Do you?
CONTEXT
A new era
for Belgium’s favorite beer, Jupiler.
Satisfaction signs the new campaign for the kingdom’s most popular beer and launches its fresh communication: “Belgians know why.” The agency carried out a deep transformation of the brand, marking a new era for Belgium’s favorite beer.
CONCEPT
Belgians know why.
This is a strategic launch built around the idea that Jupiler brings Belgians together and creates a sense of belonging rooted in the pilsner spirit.
Like it or not, Jupiler is probably one of the rare things that truly unites Belgians — around conviviality, music, sports, and Belgian popular culture. This is the spirit expressed in the campaign.
And if you’re not Belgian and want to understand what we feel and what we know — try tasting a Jupiler. It’s the real taste of Belgian pilsner, which speaks for itself. One sip is all it takes to get it, because there’s nothing to explain — and nothing that needs to be explained.
CREATIVE ASSETS
Campaign made by Belgians for the Belgians.
Eden Hazard and Georges Leekens together at the same table, putting an end to the infamous « Burger-Gate. » Only Belgians know why.
The campaign brings together Eden Hazard and Georges Leekens, sharing burgers in front of a great match. The soundtrack features a cult song from the 80s by Machiavel. These subtle nods add depth and cultural relevance to the campaign.
EDEN HAZARD & GEORGES LEEKENS.
A Burgergate?
Only Belgians know why.
