Unbreakable lightness.
CONTEXT
Translate the new
Samsonite material
The consummers lead purchasing factors are: relability and resistance.
People thinks the hard metal shell are more solid than a flexible shell. It’s the opposite.
Position Samsonite has the most innovative lugage company. Affirming the superiority of the material technology developped by Samsonite.
CONCEPT
Solid as a rock.
Remarkably Light.
“Unbreakable lightness” is the new breakthrough technology, combining exceptional durability with remarkable lightness.
It is balanced through a product-centric, rational message that highlights performance and innovation, paired with an inspiring lifestyle approach designed to connect emotionally with consumers.
CREATIVE ASSETS
