Inventing a new language
Nationaal is a cultural pop-up store event dedicated to exposing and selling the products of emerging Belgian talents. Our creative vision on this was clear: develop a campaign with a contemporary signature that could only be the expression of a Belgian mind. We developed a trilingual language that mixes Dutch, French and English. We then adapted it into copy that illustrates each of the cultural disciplines: food, cinema, fashion, design, music, plastic arts, literature, dance, architecture and digital arts.
