Client
Lee
Category
Fashion
Year
2014
Area
World

125 years of denim

Lee®, the authentic American denim brand since 1889, and the original workers’ outfitter, celebrates 125 years of denim know-how and more than a century of making all-round amazing jeans. The brand’s 125th anniversary in 2014 drives a rediscovery of iconic pieces and a year-long celebration of special projects and exciting collaborations.