Peugeot takes a deep breath
Peugeot’s all-new 2008 SUV, featuring the normal range of petrol and diesel engines but, crucially, a brand-new all-electric powertrain. A car with urban pedigree that can take you away to explore the great outdoors. Our team translated this positioning into a revealing phase movie that emphasises personal freedom.
“Take a deep breath” is about triggering moments of freedom. That split second when you let your instincts take control, defying reason and offering your senses an unforgettable drive. In this film, we mix the past, the present and the future, telling the story of these moments that live in all of us.






