Owners of Toyota Prius are the bravest.
CONTEXT
Celebrating 25 years of the electric icon.
For 25 years the TOYOTA Prius has known a remarkable development. From something no one believed in, to this iconic silhouette; this new model alone represents the evolution of our perception of the hybrid.
First mocked, then challenged, the hybrid is now undeniable. It is by drawing this parallel that Satisfaction wishes to raise awareness of the pioneering pedigree of the Toyota Prius.
CONCEPT
Emotion vs Technology.
This movie is a truth, an emotional observation made by the machine (the technology) through a dialogue with the TOYOTA Prius driver. It marvels at his ability to believe in it, and to have believed in it throughout these 25 years.
The machine salutes the forward thinking of man in a hybrid film that is both nostalgic and avant-garde, both funny and touching.
Almost uncategorizable, the film will not explain, it makes us feel the beauty of having believed. It’s striking in its way of being undecodable, but true, just as
the hybrid was.
CREATIVE ASSETS
