Taking Zuny to the next level
CONTEXT
Breaking the codes for a new telecom challenger
Despite experiencing continuous growth year after year, Zuny still needed to enhance its overall awareness and expand its reach.
While Zuny’s offering holds significant appeal in the market, the challenge was to effectively communicate Zuny’s value proposition in an information-rich competitive telecom media landscape as a relatively new brand.
STRATEGY
Simplify & Energize
The strategy aimed to simplify and energize communication in order to resonate with Zuny’s primary online audience. By employing internet and TikTok-inspired editing styles, the goal was to seamlessly blend into the audience’s digital lives and capture their attention effectively.
IDEA
Made for
digital natives
Every element of the offer was visually represented to resonate with digitally-inclined youth. It includes eye-catching visuals like unlimited pizza, levitating speeds, pixelated hearts, and even a 3D printed trophy for the ultimate prize, ‘Le prix des prix!’
RESULTS
Results
-2X Spontaneous awareness in S1 of 2023
-Credibility rating with new audiences
